8/13/08
Gotham Launches X-Factor Web Marketing

Charlotte North Carolina - North Carolina marketing firm Gotham, LLC recently launched X-Factor Web Marketing, a new division providing companies with innovative and strategic tools to capture Internet market share.

Why strategic Internet marketing?

“Internet use is growing daily,” said X-Factor President Woody Stoudemire. “More and more, executives, buyers and researchers are using the Web as their primary research tool.”

"For corporations seeking to build Web traffic, improve search engine rankings, and increase sales in today‘s digital age, strategic Internet marketing is critical to the marketing mix" Stoudemire said.

X-Factor Web Marketing blends public relations with search engine optimization services on a monthly basis to promote companies and their websites.

Results are tracked through Web measurement and online/print clipping services.

Gotham has specialized in strategic marketing plans, creative and deployment for industrial, education and healthcare clients since 1989.

To reach Gotham, LLC call 828-327-8099 or view their work at www.gothamstrategic.com

To reach X-Factor Web Marketing call 828-322-2690
or log on to www.x-factormarketing.com

4/25/08
Gotham Hires Amy Washco As Account Executive

Hickory, NC- North Carolina marketing firm, Gotham, LLC has hired Amy Washco as an Account Executive. She is responsible for providing a high level of service to Gotham’s growing client base. Her former advertising agency background includes; Lyerly Agency in Charlotte, NC and LHWH in Myrtle Beach, SC. Washco's client management experience includes business-to-business and consumer accounts in pulp and paper, tourism, golf, hotel/resort, transportation and restaurant industries. “We are excited about the 10 years of marketing expertise and creative ability that Amy will bring to our clients and our firm”, said Woody Stoudemire, Gotham President.

Washco received a B.A. in Journalism in 1990 from the University of South Carolina in Columbia, where she studied advertising and public relations.

Gotham has specialized in strategic marketing planning and execution for industrial, education and healthcare clients since 1989.

3/06/08
Gotham Develops Complete Brand for Charles Stewart Contract

Hickory, NC - NC marketing firm Gotham, LLC was recently selected by Charles Stewart Contract to build a complete branding identity, based on the company’s new line of commercial contract furniture.
A division of The Charles Stewart Company in Hickory, North Carolina, Charles Stewart Contract manufactures upholstered seating for corporate interiors, upscale hospitality and institutional environments.
Gotham created a new logo, catalog, Website (www.charlesstewartcontract.com), trade show signage and a DVD multimedia presentation for a trade show exhibition.
“Gotham did a fantastic job working with us to develop an effective look and concept,” said Mel Kelly, vice president of sales, Charles Stewart Contract. “Gotham also built a Website that not only looks great, but is easy for our customers to navigate and print product sheets from."
“The whole presentation is important,” Kelly continued. “It’s the first impression for our sales reps as they’re out marketing. Already, the feedback has been excellent.”
Gotham has specialized in strategic marketing plans and execution for industrial, education and healthcare clients since 1989.

2/15/08
Gotham Develops Promotional Sales Kits for Cargo Consolidation

Hickory NC - Cargo Consolidation Services, an operation of the CT Group in Claremont, NC, recently selected Charlotte marketing firm Gotham, LLC to redesign the company’s promotional sales kits.
Cargo Consolidation provides prompt pick up service from major furniture manufacturing markets across the United States.
The redesign project included a new identity package with business cards, letterhead and envelopes, as well as a pocket folder and multiple sales sheets.
Gotham, LLC has specialized in strategic marketing planning, creative design and execution for industrial, education and healthcare clients since 1989.

12/4/07
Gotham Creates Identity for the NCCCS Motorsports Consortium

Hickory, NC - Gotham has created a logo, brochure and website for the North Carolina Community College System (NCCCS) Motorsports Consortium. The consortium is a group of schools in the community college system that offer motorsports-related curricula to students seeking degrees or certificates in fields such as Motorsports Management Technology, Race Car Technology, and Drag Racing. In addition to the logo, brochure and website, Gotham produced graphics for the NCCCS Motorsports Consortium exhibit at the Performance Racing Industry Trade Show December 6-8, in Orlando, FL.

Motorsports is just one of the more recent training campaigns for the NC Community College System. Nationally renowned for its customized workforce training initiatives, NCCCS has provided industry-specific training, plus client-specific programs for thousands of companies, since 1958. Comprised of 58 colleges across the state, it is the third largest community college system in the country.

Gotham has specialized in strategic marketing planning for industrial, educational and healthcare clients since 1989.

10/11/07
N.C. Community College System Taps Gotham

Hickory, NC - The North Carolina Community College System (N.C.C.C.S) has chosen Gotham to create a series of brochures for the Economic and Workforce Development Division. Each brochure will focus on a different industry and the training provided for each industry by the N.C.C.C.S.

Nationally renowned for its customized workforce training programs, the North Carolina Community College System has provided customized training to thousands of companies, meeting the most diverse training needs. Comprised of 58 colleges across the state, it is the third largest community college system in the country.

This is the second N.C.C.C.S project embarked upon by Gotham. Previously, Gotham had created a “Careers in Biotechnology” brochure for Rowan-Cabarrus Community College.

Gotham has specialized in strategic marketing planning for industrial, education and healthcare clients for over eighteen years.

3/12/07
Gotham adds Graphic Designer

Hickory NC- North Carolina marketing firm Gotham Images, Inc. announces the addition of Thomas Pfaff. A graduate of McDowell Tech, he will work as a Graphic Designer for the agency.

Since 1989, Gotham has specialized in marketing plans and branding services for clients in government, healthcare, education and industry.

To reach Gotham Images call 828 327 8099 or view their work at www.gothamstrategic.com/services

12/18/06
Advanced Industrial Machinery chooses Gotham for Marketing

Hickory, NC- Advanced Industrial Machinery (AIM), a leading producer of high technology, water jet and CNC saw stone cutting systems has contracted the marketing services of Gotham, Inc.

AIM equipment is designed for linear and radial cuts in engineered quartz and natural granite and marble slabs. CNC machines are also able to cut intricate patterns for medallions and other artistic flourishes.

Gotham will be responsible for AIM's strategic marketing planning, messaging strategy, development of advertising and other promotional literature and will oversee implementation of those elements.

Since 1989, the western North Carolina firm has specialized in strategic marketing planning for industrial, service and healthcare clients.

9/14/06
HMHEC Awards Gotham Two Year Contract

Hickory, NC- Western North Carolina marketing firm Gotham was recently awarded a two year contract to provide strategic marketing consultation and design services to the Hickory Metro Higher Ed Center (HMHEC).  

Over the past two years, Gotham has been instrumental in establishing HMHEC¹s name recognition as an educational facility in the greater Hickory area and I am delighted to continue this relationship." said Dr. Jane Everson, Executive Director of HMHEC.

Since Gotham began working with HMHEC in 2003, the student population has more than doubled. The HMHEC offers bachelor's and master's degree completion programs from a choice of universities.

"We are extremely pleased to have the opportunity to continue the branding efforts initiated in the first two years of our partnership with HMHEC," said Gotham President, Woody Stoudemire.

Since 1989, Gotham has created and implemented marketing plans for diverse sectors including government, service and healthcare clients.

8/30/06
Catawba County Library Systems Taps Gotham

(Hickory, NC)- North Carolina marketing specialists Gotham, Inc recently completed a branding effort for the Catawba County Library System.
The effort included a new logo with color selection, a slogan and print collateral brochures.

The logo that was ultimately chosen was a represented an open book with rays
emanating towards the heavens. This logo is meant to be a metaphor for knowledge radiating from the source (Catawba County Library System). The slogan "A World of Knowledge" is meant to relay that you can improve your life, learn about various topics or even explore your
genealogy with all the Library System has to offer.

Gotham has created and implemented marketing plans for diverse sectors, including manufacturing, service, and healthcare clients, since 1989.

To reach Gotham, call 828 327 8099 or view their work at www.gothamimages.com.

8/15/06
Gotham and Caldwell EDC Introduce New Marketing Brochure

Hickory, NC- Hickory marketing firm Gotham, Inc. recently completed a comprehensive, 20 page brochure for Caldwell County, North Carolina. The Caldwell County Economic Development Commission headed the project. The goal of the full color marketing tool is to recruit businesses, tourism and the retiree market to Caldwell County. Gotham conceived, wrote and designed the piece utilizing images from local photographers. The brochure’s focus includes all Caldwell County has to offer; natural beauty, business-friendly climate, and rich history.

"This brochure provides an image of Caldwell County and its' municipalities unlike any one brochure, or combination of brochures, we have had before. From the outset, Gotham recognized our desire for uniqueness, quality copy content and graphics, and sufficient "sizzle" to attract those we are recruiting to our county...businesses, industries, retailers, tourists, and retirees! It's a winner!!!", said John Howard, Caldwell EDC Executive Director.

"We appreciate that Caldwell County trusted us to represent them in the best light possible. Projects like the Caldwell marketing brochure that will positively impact the local economy are what we enjoy most,” noted Woody Stoudemire, President of Gotham.

Gotham has created and implemented marketing plans for diverse sectors, including manufacturing, service, and healthcare clients, since 1989.

To reach Gotham, call 828 327 8099 or view their work at www.gothamimages.com.
To reach Woody Stoudemire, Gotham, call 828 327 8099 x 1102.

To reach John Howard, Caldwell EDC, call 828 728-0768.

6/21/06
Southeastern Biomedical Associates Selects Gotham for Promotion

Hickory, NC- Hickory advertising specialists Gotham was announced as the agency of record for Southeastern Biomedical Associates, Inc. in Hudson, NC. Southeastern Biomedical provides equipment, asset management regarding equipment and accreditation assistance to healthcare systems and outpatient clinics.

Gotham specializes in helping companies reinvigorate sales in existing markets as well as entry and establishment into new markets through marketing, advertising and public relations.

6/14/06 
Gotham Attains National Award

(Hickory, N.C.) - Hickory marketing firm Gotham, Inc. was a winner in the 2006 Summit Creative Awards competition.  Their winning entry was the “Knauff Christmas Card” in the Holiday Card Category.  Knauff Insurance offers a broad spectrum of business and personal insurance and is based in Charlotte.

The Summit Creative Awards is a worldwide competition. Marketing firms from twenty-six countries entered the Portland, Oregon competition.  The 12-year-old Summit Creative Awards competition has established itself as a leading arbiter of creative excellence.

Gotham has created and implemented marketing plans for diverse sectors, including manufacturing, service, and healthcare clients, since 1989.

6/1/06
HK Research names Gotham Agency of Record

Hickory, NC- Hickory marketing specialists Gotham were selected as the agency of record for HK Research. HK Research, based in Hickory, manufactures high-quality gel coats for the marine, kitchen and bath industries.

In addition to a strategic marketing plan, Gotham will provide HK with branding initiatives including promotional literature, a multimedia presentation, press releases and a custom trade show booth design.

Gotham specializes in helping companies reinvigorate sales in existing markets, as well as entry and establishment into new markets through marketing, advertising and public relations.

4/6/06
Gotham Wins Addy for Higher Ed Work

(HICKORY, NC.) - Hickory marketing firm Gotham was recently awarded an Addy from the Greenville Ad Club for a billboard designed for the Hickory Metro Higher Ed Center.

Gotham’s integrated multimedia marketing effort for the HMHEC includes public relations, billboards, demographic-specific radio, TV and newspaper advertising. Gotham also redesigned the main brochure and logo for the educational facility.

Since 1989, Gotham has created and implemented marketing plans for diverse sectors including, manufacturing, service and healthcare clients.

3/13/06
CNC Technology chooses Gotham for Corporate Branding

Hickory, NC- Hickory marketing experts Gotham was selected to enhance CNC Technology’s marketing efforts. CNC Technologies provides the woodworking industry with CNC template making machines to shape millwork.

Gotham will provide CNC Technology with branding initiatives including promotional literature, press releases and a direct marketing program.

Gotham specializes in composing and executing marketing plans through traditional and innovative new media.

6/1/05
Gotham chosen to Lead Hickory Metro Higher Ed Marketing Effort.

(HICKORY, NC.) -The Hickory Metro Higher Ed Center recently contracted with Hickory marketing firm Gotham, Inc. to establish a brand identity for and increase enrollment at the HMHEC, which offers working adults in 12 western North Carolina counties degrees from nine leading area universities.

Gotham’s integrated multimedia marketing effort included public relations, billboards, demographic-specific radio, TV and newspaper advertising. Gotham also redesigned the main brochure and logo for the educational facility.

6/1/05
Graphic Designer Dan Jaworsky Joins Gotham

(HICKORY, NC.) - Dan Jaworsky recently joined Gotham as a Graphic Designer. Gotham, in business since 1989, is a full service advertising, public relations and marketing agency specializing in devising and executing comprehensive marketing plans.

Mr. Jaworsky’s proficiencies include both print and web design and he is a three year veteran of the advertising industry.

5/1/05
Gotham wins National Award for YMCA Work

(HICKORY, NC.) - Hickory marketing firm Gotham and the YMCA of Catawba Valley were recently recognized by the North American YMCA Development Organization (NAYDO) with a first place award. The recognition was for a multi page brochure developed for the new C.O. Miller Teen Center which is currently in construction at the Hickory Foundation YMCA location.

The collateral advertising piece was key to helping the YMCA raise 1.7 million in only eight months.

“With major markets like San Diego, San Francisco and Chicago among the award winning competition, we were ecstatic to bring this recognition back to the Catawba Valley.” said Jerry Martin interim CEO of the YMCA of Catawba Valley.

Since 1989, Gotham has specialized in helping companies stimulate sales in existing markets as well as entry and establishment into new markets. They specialize in work for non-profits, industry and medical markets.

1/28/05
Gotham Offers Comprehensive Downtown Renewal Marketing Strategy

(HICKORY, NC.) - For 15 years, Gotham has helped companies penetrate and establish new markets as well as increase sales in existing markets through comprehensive marketing, advertising and public relations expertise. Located in Hickory, North Carolina (population 38,000), Gotham works domestically and internationally with a diverse client base including government, healthcare and manufacturing.

In 2002, the firm was approached by members of the Hickory Downtown Development Association to produce a tenant recruitment brochure to fill the vacant stores in the downtown area. Due to stiff competition from big box stores, downtown Hickory suffered from years of declining shoppers, which led to retail tenant vacancy rates as high as 40%. The experts at Gotham recognized that a tenant recruitment tool would have been premature without proper strategic marketing planning and branding.

After intensive research involving local merchants, economic developers and other government officials, Gotham was able to provide the Downtown Development group with a five year marketing plan that provided a holistic approach to revitalizing the forgotten downtown area. City of Hickory officials were so enthusiastic about the creative marketing concepts within the plan, they added a full-time Executive Director to assist in the effort.

Upon completing the strategy, Gotham began crafting a brand for downtown Hickory. The Downtown Development Association was presented various naming options for the downtown area, a graphic brand, slogan and custom letterhead, envelope and business card combination to bring added professionalism to the DDA effort. Later, a custom brochure featuring local merchants was developed and distributed to local hotels, restaurants and Chambers of Commerce. Other ideas like art crawls, decorative banners, a farmer's market, outdoor dining on the square and a brewfest featuring the beers of brewers from the region have since been implemented with great success. The five year strategy Gotham provided features a number of additional creative concepts that will be employed over time.

In just two years since the Gotham strategy was implemented, Downtown Hickory boasts only a 5% vacancy rate. Demand for downtown property is so high that landlords have been able to increase rents and property values have ballooned. All this in the face of a local economy which has experienced double digit job losses due to its dependence on textiles and furniture.

Hickory Downtown Development Director, JR Steigerwald notes,”We have been following the strategic plan developed by Gotham, Inc. to the letter, with tremendous success.”

The branding and promotional efforts, coupled with a steady diet of positive press releases detailing grand openings, and shared, branded newspaper advertising have breathed new life into the area.

Long range plans for downtown Hickory include the creation of an international fair, earmarking the area as an historic district and application for Main Street designation. Today, the Hickory Downtown Development Association is following year three of the comprehensive marketing strategy composed by Gotham, Inc.

For a limited time Gotham, Inc. is offering this comprehensive five year strategy to interested Downtown’s across America for only $675. Included are a five year strategic plan to serve as a blueprint for successful downtown renewal and a number of creative concepts applicable to any small to midsized downtown. Representatives from Gotham are available to visit each downtown (for a fee) to customize the plan to a specific area.

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