6/01/05
Gotham Chosen to Lead Hickory Metro Higher Ed Marketing Effort

Hickory, NC - The Hickory Metro Higher Ed Center recently contracted with Hickory marketing firm Gotham, Inc. to establish a brand identity for and increase enrollment at the HMHEC, which offers working adults in 12 western North Carolina counties degrees from nine leading area universities.

Gotham’s integrated multimedia marketing effort included public relations, billboards, demographic-specific radio, TV and newspaper advertising. Gotham also redesigned the main brochure and logo for the educational facility.

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