11/8/2004
Belmont Federal Hires Gotham to Develop New Brand Identity

(HICKORY, NC.) - Marketing specialists Gotham, Inc. were selected by Belmont Federal Savings and Loan in Belmont, NC, to develop a new brand identity for the firm. The Bank in existence since 1915, offers checking, savings and home mortgages to residents of Gaston and Mecklenburg counties.

Over their 15 year history, Gotham has developed custom identities which include company naming, logo development, letterhead, business card and envelope design for a number of companies domestically and internationally.

6/1/2004
Carolina Air Selects Gotham for Promotion

Lenoir, NC- Hickory advertising specialists Gotham was announced as the agency of record for Carolina Air Systems in Lenoir. Carolina Air designs, manufactures and installs pneumatic dust and fume collection systems for industry. In addition to a strategic marketing plan, Gotham will provide Carolina air with promotional literature, a custom trade show design and a website

Gotham specializes in helping companies reinvigorate sales in existing markets as well as entry and establishment into new markets through marketing, advertising and public relations.

4/7/2004
Fatwood Gains A New Web Presence

Hickory, NC- Hickory Marketing firm Gotham recently unveiled the new international web presence for FATWOOD, based out of Savannah, Georgia. FATWOOD is an environmentally friendly wood by product used to start fires. The product is harvested from tree stumps in renewable, managed forests. FATWOOD can be purchased through mail order companies and home centers as well as grocery, convenience, fireplace and gift stores. The new website may be found by visiting www.fatwood.com.

Gotham, in business 15 years, specializes in website design and strategic internet marketing. They are currently offering free website analysis and critique, for more information contact Woody Stoudemire at 828 327 8099 extension 1102.

3/9/2004
Blue Ridge Electric Chooses Gotham

Hickory, NC- Hickory marketing firm Gotham was selected by Blue Ridge Electric Membership Corporation to provide marketing consultation and design services. Gotham will be responsible for design and production of Blue Ridge’s annual report, print advertising and radio advertising, as well as collateral brochures.

Blue Ridge Electric is a member-owned cooperative that provides reliable electric and energy service to approximately 68,000 consumers in Caldwell, Watauga, Ashe and Alleghany counties and parts of Wilkes, Alexander and Avery counties.

Since 1989, Gotham has created and implemented marketing plans for diverse sectors including manufacturing, service and healthcare clients.

9/15/2003
The Unifour Gets A New Face

HICKORY, NC- The new Greater Hickory Metro logo that will be omnipresent at the Greater Hickory Classic at Rock Barn Champion's Golf Tournament and in national TV spots on the Golf Channel is the work of Hickory Marketing and branding specialists Gotham.

Representatives of local municipalities were engaged in the decision making in an effort to bring forth a brand to promote the region for both business and leisure opportunities.

"We were honored to be selected to develop the Greater Hickory Metro brand. The agreement among four counties to share a common brand is a huge step towards our area's economic recovery," said agency principal Woody Stoudemire.

The fourteen-year agency worked closely with all parties to develop a brand that would favorably represent the region. The goal of the brand is to solidify the fact that the Greater Hickory Metro is a region defined by four counties: Alexander, Burke, Caldwell and Catawba. These municipalities are represented by the four equal blocks. These blocks also could be construed as buildings which gives the brand a commerce feel. Subliminally, equality and unity are represented by the space between the four blocks forming a "plus" sign.

The compass represents accessibility to the mountains, the beach, Virginia, South Carolina and Tennessee.

The foothills are soft and rounded representing the gateway to the mountains of the Blue Ridge, adding balance to the structural imagery in the foreground. This alludes to leisure while the sunrise/sunset do the same, also evoking a sense of energy and growth

The words Connectivity, Commerce, Creativity and Community give the brand balance and reinforce the visual metaphors present in the logo, while representing the business community, ease of accessibility, the arts & crafts culture and the warmth of the people of our region.

3/17/2003
Award Winning Designer Joins Gotham, Inc.

Hickory, NC- Graphic designer Scott Cline recently joined the staff of Gotham, Inc. The Hickory advertising agency and marketing firm works with clients to improve sales through creative, results oriented strategies a nd campaigns. Cline formerly worked in the design department at Forbes Printing for three years, where he won eight PICA awards for design excellence.

Gotham is located in downtown Hickory and has been in business since 1989.

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